Privacy Policy

THE BLACK & DECKER CORPORATION’S CONSUMER PRIVACY POLICY This Policy applies to all personal information submitted by consumers to Black & Decker through any medium including any of Black & Decker¹s Web sites. By submitting personal information to Black & Decker or using its Web sites or interactive banner ads, you signify your acceptance of this Privacy Policy. If you object to any of these terms, please do not submit any personal information to Black & Decker.

We believe that your privacy is extremely important. For this reason, except as described below, Black & Decker does not trade, sell or rent to any third parties personal information submitted by you.

The Privacy Policy outlined below explains how Black & Decker may gather and use the information you provide:

This policy addresses the following: * What information does Black & Decker collect and how does Black & Decker use this information? * Does Black & Decker share your information with other third parties? * What is the policy regarding Black & Decker’s ownership of information? * Are there special considerations for information transmitted through the internet? * What security measures are taken by Black & Decker? * Will this Privacy Policy change?

What information does Black & Decker collect and how does Black & Decker use this information?

Black & Decker collects information such as your name, address, email address, telephone number, etc that it needs to be able to contact its customers and other consumers who communicate with us. We also collect general statistical information voluntarily provided to us such as age, gender, household size, preferences and interests as well as information related to customer satisfaction surveys, customer purchasing habits and other purchasing information.

Consumers provide personal information about themselves to Black & Decker in a variety of ways, for example, by registering Black & Decker products that they have purchased, by seeking rebates or by participating in contests and other promotional programs sponsored by Black & Decker. Consumers may provide this personal information to Black & Decker in writing, over the telephone by e-mail or through our Web site. Black & Decker may retain all of the personal information so provided to it.

You are under no obligation to provide any personal information to Black & Decker. If you choose not to provide certain information, you might not be able to request our products and services, participate in our programs or take advantage of some of the features on our Web sites. We use the information you provide to respond to your requests, to improve our services, to communicate with you, to permit you to participate in the contests, sweepstakes and other promotions we sponsor and to customize your experience on our Web sites. The information we learn from you also helps us better serve you and our other customers.

Does Black & Decker share your information with other third parties?

We do not sell, rent, or trade your personal information to third parties. However, we may share personal information with our affiliates and business partners in order to facilitate your purchase, the process of servicing your products, to help you exchange your products, to provide information about our family of brands and products which may be of interest and in general to better serve you. These companies may contact you directly with offers or personalized communications that might be of interest to you. We also may receive information about you from other sources and add it to our account information. We also sometimes receive updated delivery and address information from our shippers or other sources so that we can correct our records and deliver your next purchase or communication more easily.

Black & Decker occasionally may sell a business unit. In such event, Black & Decker may transfer the corresponding information regarding our customers, including personally identifiable information and other data gathered from Black & Decker Web sites. We may also retain a copy of that information.

Black & Decker may collect and share aggregate data about our sales, customers, internet traffic patterns, and other related information with respectable third parties. Aggregated and statistical data does not contain personally identifiable information, e.g., your name. We may share this type of data, i.e., ³75,000 people visited this webpage to participate in this promotion,² with our partners. Other than as set forth above, your personal information is not shared without your consent.

Please note that Black & Decker will fully cooperate with any court order or other legal process and will provide your personal information to the extent required in any legal proceeding. We also release Web site account and other personal information when we believe such release is appropriate under our Conditions of Use and other agreements or to protect the rights, property or safety of our Web sites, their users or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

What is the policy regarding Black & Decker’s ownership of information?

All opinions, ideas, suggestions, and other feedback submitted to our Web sites may be used by Black & Decker, without any restriction and free of charge, and nothing contained in this policy shall limit or otherwise affect this.

There may be instances where we request or permit the submission of your opinions/ideas. In such instances you will be required to agree to the terms of an agreement related to the provision of such information prior to its submission.

Are there special considerations regarding information transmitted through the internet?

In addition to the general provisions of this Privacy Policy, the following applies to personal information acquired by Black & Decker through its Web sites.

When you visit a Black & Decker Web site, we receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use ³cookies,² and we obtain certain types of information when your Web browser accesses our Web sites. We also receive and store any information you enter on our Web sites, for example when you sign up for the gift registry, or give to us in any other way

Our Web sites allow you to contact us directly with questions or comments regarding our products, services, Web site, warranty registration, surveys, contests and other matters. This process requires you to give certain personal information so that we may address your inquiry. We may receive a confirmation when you open email from us if your computer supports such capabilities. This helps us make our emails more useful and interesting. We also compare our customer list to lists received from other companies in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive email or other mail from us, please adjust your customer communication preferences as discussed further below.

In an effort to continually improve our products and services, we may use your personal information to conduct Black & Decker market research and on-line surveys. This may include contacting recent and/or past Black & Decker customers and Web site visitors who have provided personal information to Black & Decker. We may use your information to deliver information that is targeted to your interests and to describe new products, promotions or events.

Our web servers may automatically monitor the number of visitors, the average time spent on the site, the popularity of our Web sites, and any programming errors or failures on any of our Web sites in order to determine the effectiveness of the Black & Decker Web sites.

Black & Decker¹s Web sites do not target children and our requests for information are not directed to children. We do not intentionally collect personal information from children. If registration or other information provided through our Web sites reveals that the visitor is a child, we will not allow the child to continue to provide personal information and any information provided to that point will be deleted from our records. We do not filter advertisements or other content that children may view through the public portions of our Web site.

We may add external links to other related Web sites. We try to link to only Web sites that maintain the same high regard for privacy on the Internet as we do; however, we are not responsible for the use that such linked sites make of personal information provided to them or the content that may be on such linked sites. Additionally, the existence of any external link does not suggest that Black & Decker endorses the linked company, product or service. We recommend that you read the privacy policies of each site that you visit.

What security measures are taken by Black & Decker?

Black & Decker uses industry standard security measures, such as encryption and firewalls, to protect its Web sites against the loss, misuse and alteration of the information under Black & Decker¹s control. However, no security system is impenetrable. Black & Decker cannot guaranty the security of its Web sites or any information that is transmitted to Black & Decker over the Internet. Also, any information that you include in messages you post to a public area on a Black & Decker Web site, such as a product story, will be available to anyone with Internet access.

Will this Privacy Policy change?

Black & Decker may change this policy at any time, so please review it periodically for updates. Our current Privacy Policy is available online at or will be sent to you upon request. You may contact Black & Decker to report changes and update your information, to request the current Privacy Policy, to report any known or suspected privacy or security breaches, or to submit privacy-related questions or complaints.

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